New
releases from Peter James and Seth Patrick will feature interactive
covers unlocked using the Blippar smartphone app
Two
new books, including the latest novel from bestselling author Peter
James, will feature interactive experiences designed to bring the
novels to life for readers and bridge the gap between hard copy and
digital experiences. Once ‘blipped’ using the Blippar smartphone
application, all copies of Peter James’ Dead
Man’s Time
begin to play a dramatic animated version of the cover and give the
reader access to an exclusive interview with the author, as well as
providing in-depth content exposing the Brighton underworld that
forms the keystone of the book’s plot.
Peter
James commented:
“I
love that my readers can now dive into the Brighton underworld and
access exciting material about the city and my research, simply by
scanning the book. Blippar really brings my books to life for the
reader.”
Dead
Man’s Time
and Reviver
by
Seth Patrick are among the first ever to be augmented using the
unique Blippar technology, which doesn’t require any additional
codes or references to be printed onto the book as it simply reads
and recognises the whole image or page. The Blippar app, which
already has millions of active users unlocking interactive content on
items ranging from film posters to bottles of ketchup, is free to
download and can be used with any iPhone or Android smartphone.
Jess
Butcher, Chief Marketing Officer at Blippar commented:
“The
capacity for Blippar to add another dimension to the printed media
experience opens up a world of possibility for authors and publishers
and these latest examples prove just how powerful a blippable cover
can be. Far from simply animating the cover, these books bring the
plot to life, offer insight into the research behind the book and
bring the authors closer to their readers.”
The
cover of Seth Patrick’s urban noir horror, Reviver,
features bespoke video that conveys the claustrophobic nature of the
plot and helps the debut author to establish an immediate connection
with readers of the genre.
Jess
Butcher added:
“More
than simply loading a video or opening a web page, Blippar is able to
interact with the cover content itself and load a broad variety of
features from within the app – including social media sharing
options.”
“By
bringing an exclusive interactive experience to the printed book,
authors are able to add value to the hard copy experience – for
once, digital technology is not being presented as a replacement for
print, but as an opportunity to breathe added life into the
experience.”
Sara
Lloyd, Digital & Communications Director at Pan Macmillan
commented: “Working
with Blippar has allowed us to give our readers not only a fun and
engaging experience, but also quick and easy access to the wealth of
extra content that surrounds our books. Implementing our campaign
across book jacket, outdoor, online and press adverts reflects our
belief that linking print with digital, online with offline, is a
winning combination to drive discovery of our books and authors.”
Blippar
is available to download for free from the Apple App
Store
for iPhone users and the Google
Play
marketplace for those with an Android smartphone.
Source: Press release
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