Montblanc invites everyone in its worldwide mobile photo project to capture and experience the same instant together and picture the world.
Inspired by the idea of recording time, Montblanc introduces “The
Montblanc Worldsecond”, a photo project inviting everyone the world over
to capture moments of beauty photographically. A specially developed
mobile photo app (for iPhone and Android) features a unique countdown
function, ensuring that thesmartphone cameras of all participants
worldwide will take a picture at the very same instant.
The photos are then uploaded to the
worldsecond.montblanc.com website, creating a stunning mosaic of globally shared moments, of
“Worldseconds”. All in all, Montblanc will “record” 60 Worldseconds over
the course of the campaign until the end of December 2012. That is, 60
opportunities for participants to let their imagination and creativity
run free and travel the world in pictures.
Once the contest has commenced, app users and visitors to the website will be able to choose from the uploaded photos to compile their
own photo galleries and share them through a variety of social media
channels. At the end of the contest, in early 2013, the winner in each
category – Worldsecond Photo and Worldsecond Gallery – will receive a
watch from the Montblanc TimeWalker collection.
The Montblanc Worldsecond mobile app will be available for Apple
iPhone and Android phones in November 2012. For further information,
Every second counts!
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